Prime Location, Prime Lifestyle Here, a prime location and a premier community lifestyle vie with each other for your attention. Here’s a roundup of all that which make THE PRIME truly prestigious: Radiance The Prime is located right next to the much-loved Radiance Pride, in Pammal. Pammal as a locality enjoys the advantage of being an unrushed residential zone with close proximity to the bustling city. The Prime also puts you within meters’ reach of everything you need. Pammal has the busy and thriving Pallavaram as its neighbour.